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Compay news
- The new technology of frequency launch fast application has gradually become new advantages of independent brand
- [2013-06-04]
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In a year of hundreds listed models, August 21, 2012 listed the BYD F3 speed sharp is a be of little, but from the future back at this point in time, it may divide a large or small.
Design to get rid of the imitation, began to have their own style, the power of the engine with direct injection turbocharged, global mainstream cylinder and double clutch transmission. Other configuration set ESP vehicle stability system, BOS brake override system, TCS traction control, cruise control, no key start, electric folding mirrors with heating and right ground lighting function, rearview camera, Bluetooth phone, blind visual, electric sunroof, electronic parking brake, front seat eight to the electrical control...... The standard configuration of the intermediate vehicle and even luxury car one one appeared in the 100000 yuan of the following models.
BYD Auto sale company general manager Hou Yan to the "Auto Business Review" said: "the boss (Wang Chuanfu) hope that Chinese made products that were more people to enjoy, to buy the joint venture brand for half the price to buy the same good car."
Good configuration, F3 speed sharp more than these, more bright spot is the "remote control" -- in 20 meters within the visual range, the driver using the remote control key can control the vehicle start, forward and backward, steering and other low speed in the car. In the narrow circumstances can be safely moved out, the weather can be car remote control to the side.
All the above are not the original allocation of BYD, F3 speed sharp is the low threshold, "remote control" is the real China to create unique, BYD, and full of personality, can bring a surprise class customer experience, this is a hitherto unknown to the independent brand.
Development, application of new technology more enthusiasm is all the independent brand common properties, favorable factor is the joint venture brand competition.
The automotive technology research and development, reserves, the Multi-National Corporation without a doubt in the independent brand, but history has proved repeatedly, investment, joint venture brand in the Chinese market technology, update always be timid and overcautious, in the developed countries, poor or platform technology to China and then squeeze out over the surplus value is the industry practice. Because the competition of Chinese independent brand weakness and multinational manufacturers to maintain the tacit understanding, in a very long period of time, live together peacefully.
But still, the wind will not, in the crevice to difficult growing independent brands, especially private enterprises gradually mastered these techniques in a variety of ways, the balance will be broken.
An independent brand car enterprises responsible person told the "Auto Business Review" tells the story of his personal experience: in the United States to visit with the car man is old friend, each other be in the best of spirits to he introduced advanced features new Lexus, he simply replied: these features several million cars are.
As he said, esp vehicle stability system, no key start, seat heating function used as high-grade configuration appears only in the more senior joint models, but after just a few years have become 100000 yuan of the following independent brand models of standard or optional.
On the one hand, some technology gradually become well-known technology for independent brands need not pay the R & D investment, increase the usage to drop the cost greatly, reduces the use of threshold. On the other hand, at a competitive disadvantage of the independent brand must enhance the value and price to win the market, need not pay the brand use fee, the technology transfer fee to make them compared to joint venture brands appeal to lower profits. Compared to the other joint venture vehicle use of updated technology, more high profile has become the inevitable choice.
This is a kind of advantage of backwardness, Chinese consumers are the biggest beneficiaries. As if not lucky, Kodak, Fuji film will never sell in China more than ten yuan a roll, if not brand customers, consumers will benefit from it. In recent years, along with the fierce competition, the joint venture brand has accelerated markedly in the speed of technology innovation, overseas synchronization model increase is the best example.
R & D system establishment and maturity, the independent brand started in some unique even technical innovation such as BYD dosomethinpreviouslyunreleased, remote control, Geely Automobile window technique, the results prove that the independent brand must not completely follow the Multi-National Corporation follow in sb.'s footsteps.
"Auto Business Review", which is one of the independent brand to achieve beyond chance. A joint venture has the technical Mingmen natural, Multi-National Corporation fear of technology loss risk is difficult to be the latest technology to China, squeeze the residual value of impulse and let them tends to be conservative, while the independent brand, just the opposite.
